Shoppers spent less this month amid unseasonable weather – London Business News | Londonlovesbusiness.com

Figures produced by analysts at Kantar shows consumers paused supermarket shopping amid they unseasonable weather.

Grocery price inflation has fallen for the 16^th consecutive month in a row, but supermarket prices remain 2.1% higher than a year ago.

Footfall fell as the average shopper shopped at a supermarket 16.3 times in June compared to 16.4 in the same period last year.

This month shoppers bought almost 25% led suncare items, and fresh soup climbed by almost 34% and prepared salads dropped 11%.

Fraser McKevitt, head of retail and consumer insight at Kantar, said: “The sixth wettest spring on record hasn’t just dampened our spirits leading into summer, it’s made a mark on the grocery sector too as it seems Britons are being put off from popping to the shops.

“We’re not yet reaching for those typical summertime products and are making some purchases you wouldn’t expect in June.”

McKevitt added: “The cost-of-living crisis isn’t over – far from it. 22% of households say they’re struggling, meaning that they aren’t able to cover their expenses or are just making ends meet.

“However, there are positive signs that many of us no longer feel the need to restrict our spending quite so much, with lower inflation helping to ease the pressure on people’s pockets.”