A Modern Membership for a Modern Golfer in London

The Bridgedown Group, owners of three London golf courses, are taking a modern approach to golf club membership with the introduction of a points-based pass that will give golfers access to some of the very best golf in London.

The annual membership will grant golfers access to:

• The iconic Seve Ballesteros design, The Shire London;
• The recently opened links-inspired Inspiration Club designed by renowned architects Mackenzie and Ebert; and
• The West London Golf Centre, which is home to one of the most spectacular 9-hole courses you’ll ever play.

The motivation behind this new style of membership is to adapt to the changing habits of golfers since the pandemic. “Golf membership is changing, and so are the needs of golfers, so rather than sit still, we decided to adapt by offering a new flexible membership,” explains Tony Menai-Davis.

“There is a section of the golfing community that doesn’t want to pay large joining fees or heavy subscriptions and be tied down to a traditional membership.  The beauty of our flexible format is that golfers can now choose from three superb golf courses that are different, yet equally exciting.  A flexible membership doesn’t tie them down and won’t make them feel guilty for not getting value out of a normal membership structure.”

The Bridgedown Collection flexible membership is points-based, with each tee time booking assigned a value according to the day of the week, time of day, and choice of course. Bookings and points allocation are managed via an App designed by PlayMoreGolf, making this membership very simple to use. Golfers can also use their points to book tee times for up to three guests at a time and top up membership points as needed throughout the year.

For more information email golf@theshirelondon.com or to sign up to this membership visit https://theshirelondon.com/membership/

The Inspiration Club is the third golf course in the growing portfolio of the family-owned Bridgedown Golf Group.  The Menai-Davis family has a proven track record of creating worldclass golf experiences that are inclusive and affordable.  They are the only British family to have built multiple courses in the UK; The Shire –designed by Seve Ballesteros , The West London Golf Centre and The Inspiration Club, with the much anticipated Legacy course scheduled to open in 2025.