Agora launch new video streaming technology – London Business News | Londonlovesbusiness.com

Agora is a leading platform that focuses on interactive content and video-powered networks. They have recently released a new technology, along with a brand-new codec. According to the company, it’s going to harness machine learning so that parameters can be adjusted to capture playback during live streams. Live streaming sites such as YouTube, often lag when certain issues are present, such as an unstable network connection and limited bandwidth. Challenges like this can result in content freezing, or a reduction in quality as a whole. If video quality can be optimised, even with low-quality network connections, then this could be a game-changer for certain industries.

Various sectors are set to benefit

The streaming sector is just one area that is set to benefit from advancements like this. Amazon Video is just one example. They offer a lot of 4K content that requires a stable internet connection to stream. If video quality can be optimised in real-time, according to the network conditions and available bandwidth, then a superior and more optimal performance can be delivered. Even sites that provide live casino games, such as Buzz Bingo, could benefit. With live games being streamed directly from the site to users, it’s important to ensure that video quality is optimal. With the games being live, a slight delay in video transmission could result in users not getting the full experience. Even though games like this are designed so that they can be streamed to almost any device, and have very little bandwidth demands, lag is still an issue for those who have an unstable internet connection.

Agora hope to make it easier to live stream

Agora hopes to fix that. Agora understands that live-streaming is imperative when you look at how media-dominated the world is right now.  That’s why they have built their entire platform on three distinctive pillars. You have enhanced image quality, video fluency, and low latency. They also want to ensure a seamless transition between different video streams, ensuring that those who are swapping between different providers are not losing out to the effects of an unstable internet connection. They put a main focus on encoding, decoding, transmission, and even post-processing. Agora hopes to optimise user experience by using the best video codecs, along with compression methods. With the technology able to constantly adapt, it’s safe to say that it is a major step forward for the market as a whole.

Ahead of the curve

Of course, it is going to take time for the market to implement this kind of technology. The company also faces stiff competition, as new technologies are emerging all the time, with promises of drastically enhancing user experience. With that being said, Agora seems to be a step ahead of the curve, and by honing in on a particular niche, it’s possible that numerous media giants could use the Agora platform to build their own streaming apps. For now, however, their live-streaming technology is proving to be both high-quality and reliable, and when you look at the media market, these two factors are the most important.

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