Trinny London opens first standalone store | Retail Bulletin

GENERAL MERCHANDISE NEWS

Online beauty brand Trinny London has chosen Chelsea’s King’s Road for the launch of its first standalone store following the success of a summer pop-up.

The shop will sell the brand’s range of beauty and makeup products including cleansers, exfoliators and serums, as well as foundations, concealers, blushers and lipsticks.

The flagship has been designed with special breakout areas to offer customers an interactive experience. These include a Meet Your Match Room where shoppers can discover a selection of makeup looks and pre-sorted product sets in cool, neutral or warm undertones.

The room also features in-built innovative try-on technology to enable customers to swap looks with ease and match their makeup to their skin, hair and eye tones. They will also be able to find out which clothing colours suit them best for both day and night.

In a release, Trinny London said: “Our flagship celebrates everything that’s unique about Trinny London. We’re bringing back the joy of shopping with a warm, inviting space that centres on connection, community and discovery.”

Founded by Trinny Woodall (pictured) in 2017, the brand’s products are also available online and at Liberty, London and a kiosk at Canary Wharf, as well as at several retail locations in Ireland, the US and Australia.