A look into BetPokies’ affiliate success – London Business News | Londonlovesbusiness.com

BetPokies was established in 2020 by John Gold. It is an affiliate marketing-based gambling review platform. Over the last several years, affiliate marketing has clearly become a key element of the online gambling industry. One prominent player in this area became betpokies.org, a firm that has mastered affiliate marketing.

The fundamental elements driving BetPokies’ success

BetPokies.org was able to achieve success in the affiliate marketing field by mastering content creation. The company, which is now acquired by ZehrMedia, has been able to find itself a niche in the gambling review market. We’ve asked John Gold, who founded the company and currently serves as editor-in-chief, to what extent these factors contribute to its success.

BetPokies professionalism in affiliate partnership

The core of BetPokies business model is its affiliate partnerships. The site works with various online casinos and betting platforms to promote their services. These partnerships are a win-win situation for both parties, with the betting websites gaining access to a broader customer base and BetPokies earning a commission for every player that joins through the referral link. However, John Gold highlights that it doesn’t affect readers, as their reviews and guides remain unbiased.

We contacted BetPokies’ partners to find out their impression of the partnership with the gambling review platform:

Playzilla: “We’ve been cooperating with BetPokies for almost three years already. Since that moment, the popularity of our site has grown significantly. The affiliate managers of BetPokies are incredibly professional and easy to communicate with people. We really appreciate BetPokies as our partner and wish it further success!”

Wild Fortune: “When we got the offer from BetPokies, we weren’t sure if we should participate in cooperation with them, as the site still wasn’t that popular. However, one talk with its founder, John Gold, made us believe in BetPokies’ success. Since then, we’ve never regretted our decision to partner with them. Their readers trust BetPokies, as their experts provide honest reviews!”

Asino: “We haven’t got that many gamblers from any of our affiliate partners, as from BetPokies! It seems like they have built trustworthy relationships with their readers, making them trust the website’s casino recommendations. We learned that BetPokies conduct real research ourselves. Poppy Bate was able to find inconsistencies in our T&C when analysing casinos to add to the listing, the inaccurate wording of the game terms could be misinterpreted by players, and for this alone we are grateful to the BetPokies team and in particular Poppy”

Loyalty to the BetPokies’ readers

The central aspect of BetPokies business model is its partnerships with affiliates. This includes cooperation with different online casinos that are interested in promoting themselves. Those collaborations are beneficial for both sides: the casino receives more players, while BetPokies gets funds from readers registering in the online casinos from links featured on the site.

However, John Gold assures that this does not influence readers, as their reviews and guides remain neutral.

“Despite being an affiliate product whose main income comes from having players registered at online casinos, we at BetPokies provide fully unbiased content, as we can only become popular and trusted by actually being trustworthy. The thing is it’s a matter of balance between reputable casino sites, satisfaction among readers, trustworthy reviews, and, therefore, ultimate success for all stakeholders. If you take out the readers’ factor, the long-term success is impossible.”

Data-driven marketing

In order to optimize its marketing strategies, BetPokies experts use data analytics. Through the analysis of user behaviour, preferences and trends, the team can effectively target its content to Aussie readers’ needs.

John Gold elaborates: “Thanks to our experts, who regularly review Google search queries of Aussie gamblers, we can be the first ones to provide the requested content. For example, recently we made a news article about suspicious online casinos that had been gaining some popularity among Aussies. When the article was published, dozens of gamblers contacted us and thanked it for warning them and saving their money, because the casinos actually turned out to be rogue!”

Unique content

John Gold highlights the need for gambling review platforms to provide unique content. On betpokies.org readers can find casino reviews and gambling guides, whose AI level is close to zero.

Besides, BetPokies has a team of experts who take care of providing high-quality content. They conduct deep and thorough research on each topic they publish. The team has experts from different fields: ALicia Want, a content expert, Charles Morey, a payment methods expert, and Poppy Bate, a casino review expert — led by the founder and editor-in-chief John Gold.

In order to ensure their readers in the trustworthiness of BetPokies, John Gold and his team prepared an “Editorial guidelines” page, where they share more details about the process of making content.

Compliance and ethical practices

Navigating the regulatory landscape is essential for any business, especially those in highly regulated industries. The site’s commitment to compliance serves as a reminder to startup companies to keep up to date with relevant laws and regulations.

This is one of the reasons why the editor-in-chief of BetPokies.org, John Gold, created an extensive guide called Gambling Laws in Australia, where Aussie gamblers and gambling businesses can get acquainted with the most up-to-date regulations and legal requirements in the Australian gaming industry.

The process of creating the “Gambling laws” article took over a week, during that time John Gold himself studied the Australian gambling law and communicated with professional lawyers who uncovered some details, that might be not so clear for regular gamblers.

Enhancing User Experience

User experience matters when it comes to any business’s success or failure. betpokies.org reveals the need for startups to prioritize customer experience by focusing on creating effortless and immersive engagement.

The site’s easy-to-navigate interface, provided by BetPokies’ full-stack programmer Andrew Kiss, gives people access to the casino sites straight from their reviews without any delays or extra steps that could potentially spoil the fun of playing at online gambling houses.

The clear organisation of this content allows visitors to easily navigate through different sections, including detailed provider reviews, gambling news, guides to various types of online casinos (like New Online Casinos, Fast Payout Casinos, Mobile Casinos, etc.), and much more!

Commitment to innovation

BetPokies’ team, led by John Gold, continuously strives to develop the platform. Therefore, we asked John Gold to share some plans for the near future of BetPokies:

“For now, we’re planning to implement several new features that would allow us to be even more interesting for the readers and, what’s more, encourage them to be an active gambling community. One of the things that will be realized in the next couple of months is the implementation of a complaint form, where gamblers could share their unpleasant experiences, helping us to expand our “Blacklisted casinos” page. Also, I’d like to announce that we are soon launching our channel on Kick, so that we can be more in touch with our readers (and soon viewers!).”

Trust and credibility

In order for any business to success, especially review portals like betpokies.org, there should be trust and credibility. Following the rules set forth in the industry provides BetPokies with compliance, which have enabled it to become a reliable platform throughout. Building strong trustworthy brands, startups must emphasize transparency, honesty and ethical behaviour.

John Gold adds: “New brands must realize that readers’ trust is the only way to reach success. Biased and dishonest content, on the other hand, might only bring some financial gain in the first weeks of the site’s existence.”

BetPokies.org is continuously looking for new, reliable casino brands with which to cooperate. If you are a representative of such a gambling site and are interested in the opportunity, contact [email protected].

Please play responsibly. For more information and advice visit https://www.begambleaware.org

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