Assisted dying: Tube adverts are compliant, says TfL

Adverts promoting the legalisation of assisted dying are compliant, Transport for London (TfL) has said.

The adverts, from the campaign group Dignity in Dying, were put on display across the London travel network on 18 November.

Not Dead Yet UK, a campaign group that opposes euthanasia and assisted suicide, described the adverts as “absolutely tasteless given the seriousness of the issue and the risks associated with this law”, in a post on X.

Dignity in Dying said the campaign used “positive imagery” and was fully compliant with the Committee of Advertising Practice code. Transport for London said the adverts were compliant with its advertising policy.