Aaron Esh presented a collection that’s a step closer to his vision of building a luxury brand from the ground up thanks to financial support from Jaguar, and the magical touch of stylist Katy England, whose whole family was deeply involved in the show.
Her husband Bobby Gillespie from the rock band Primal Scream sat in the front row, while her two sons Wolf and Lux, as well as Wolf’s girlfriend, walked the runway.
“England was on her hands and knees bagging the clothes last night. It was a family thing. We had such a laugh doing that. She is an incredibly inspiring woman, and she is doing this because she believes in it. I think that alone can take us to the next level,” said Esh backstage before stylist Law Roach came and kissed him on the forehead.
Today’s cool kids and their well-off friends would adore the collection, which perfectly captured the mood of an adolescent entering adulthood. There was a mix of street and formal attire: tactile silk dresses, sharp blazers, leather pants, biker jackets, washed denim and polo shirts with a stripe at the front reminiscent of a tie, as well as jumbo eyeglasses and logo caps.
“It was integrating the materials in a way that felt the most expensive and elevated, but still authentic. I cast and the boys and the girls as if they are coming out of your house in Hackney,” added Esh.