Accessorize London to open 10 India stores annually, looks to travel retail for growth

Accessories and fashion jewellery brand Accessorize London plans to significantly increase its brick-and-mortar footprint in India and launch between seven and 10 stores per year for the coming three years, focusing on travel retail for growth.

“We are prioritising targeted retail expansion at the moment, especially since we had to close a few stores during the pandemic,” said Planet Retail Holdings Private Limited’s chief executive officer Kumar Saurabh, India Retailing reported. “Now, we are set to bounce back, aiming to open around seven to 10 stores each year.”
 
Accessorize London currently operates 30 brick-and-mortar stores across India in large cities including New Delhi, Mumbai, Bengaluru, Pune, Kolkata, Amritsar, Gurugram, Ahmedabad, Goa, Nagpur, and Hyderabad. The brand caters to women and girls and offers a wide range of trend driven fashion accessories and jewellery.
 
Tapping into high levels of footfall in airports, Accessorize London plans to open more stores in these locations. “Accessorize thrives in locations with strong footfall due to its appeal as an impulse-buy brand,” said Saurabh. “The Indian travel retail landscape is fragmented with many contenders and this initiative helps us emerge as a standout brand.”
 
Planet Retail Holdings Private Limited is the master franchisee of Accessorize London in India. The business is an unlisted private company which was incorporated in 1999, is headquartered in Mumbai, and specialises in fashion accessories and jewellery, according to ratings agency Tofler.