Black Friday could add £273 billion to Britain’s biggest retailers – London Business News | Londonlovesbusiness.com

New data by Stocklytics.com analysed the growth of the UK’s largest retailers to assess how much the pre-Christmas sale could be worth.

Black Friday has snowballed into one of biggest opportunities for retailers in recent years. The pre-Christmas sales start from November and peak on the last Friday of the month.

New research from Stocklytics.com showed that the UK’s Top 30 retailers added an average of 5.58% of value to their business in November 2023. If they replicate this performance again, it would generate an additional £273.5 billion for these companies.

The Top 30 retailers include supermarkets such as Tesco and Sainsbury’s, high street staples like JD Sports, Next and Halfords, and the biggest online players, such as Amazon and Apple.

The bulk of this comes from two of the most valuable companies in the world in Apple and Amazon. Both outperformed the average in 2023, with Amazon increasing in value by 6.66% in November 2023, the equivalent of £94 billion.

However, some of the largest growth came from our high street staples, with H&M seeing the most, increasing by 24.9% in November 2023. Elsewhere, the Fraser Group, which owns Sports Direct and House of Fraser, increased by 10.9% and Next added £1billion in value in the month, increasing by 10.92%.

Neil Roarty, analyst at Stocklytics.com said, “The growth of these biggest retailers in the UK demonstrates how seriously they are taking the Black Friday and Cyber Monday events.

“Consumers are having to be smarter with their spending, so taking advantage of the deals offered in November help both retailers and their customers get a good deal on the run up to Christmas.”