Bussiness
CGA’s PubTrack reveals consumers’ top pub operators – London Business News | Londonlovesbusiness.com
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Brunning & Price, part of The Restaurant Group, has topped CGA by NIQ’s annual PubTrack rankings as Britain’s top pub operator for a second year in a row.
It is joined in the top five by St Austell Brewery, Hydes Anvil, Youngs and Everards. See below for the full top ten.
PubTrack is an exclusive tool that combines CGA’s Outlet Index with a survey of 10,000 nationally representative pub-going consumers.
It delivers accurate insights into guest behaviours and sentiment towards a wide range of metrics and is designed to help pub operators understand their consumers’ views and benchmark their performance against competitors.
Brunning & Price also tops the rankings when measured solely by guest recommendation ratings, ahead of Youngs and St Austell. Hydes Anvil scores highest according to guest satisfaction scores, with Brunning & Price and JW Lees in second and third places. City Pub Company achieves the highest likelihood of revisit, ahead of St Austell and JD Wetherspoon.
PubTrack provides in-depth rankings of pub groups by these and other metrics, helping operators and partners assess their performance against the competition. It delivers breakdowns of sentiment by factors such as region and market segment, revealing guests’ expectations, preferences and spending drivers. The service gives groups the guest intelligence needed for successful sales and brand strategies that improve satisfaction, revisit and recommendation rates.
Dani Rowlands, CGA by NIQ client director, said, “These PubTrack rankings provide the inside track on pub operators’ engagement with their guests.
“They’re an expert guide to which businesses are leading the way in satisfaction, and a valuable tracker of the groups and operational areas that need improvement.
With consumer spending still under significant pressure, keeping guests happy and creating brand champions has never been more important. PubTrack is the ideal starting point for strategies that deliver even higher satisfaction and sales.”