Dunelm to open first central London store | Retail Bulletin

GENERAL MERCHANDISE NEWS

Homewares retailer Dunelm is to open its first central London store at the Westfield London shopping centre.

Due to launch this winter, the 4,500 square foot space will aim to offer an easy-to-shop environment in a high footfall location as the retailer looks to extend its reach in the capital.

Products will span the full breadth of Dunelm’s home and furniture categories and will include the latest collections and collaborations.

The news follows the opening of six new stores in the retailer’s last financial year. Westfield is one of several new Dunelm locations expected to launch over the coming months across a range of store sizes and formats.

Nick Wilkinson, chief executive of Dunelm, said: “We’re really excited to be bringing Dunelm to Westfield. It gives Londoners much easier access to our specialist offer for the home and starts to unlock a real opportunity for our brand in the Capital.

“This is our first step into Central London, where we have ambitions to further expand our presence, alongside wider plans to deliver our next wave of store openings across the UK as we gain confidence in showcasing our ranges in a variety of different sizes and formats.”

Kate Orwin, leasing director UK at Unibail-Rodamco-Westfield, added: “Continuing our commitment to creating best-in-class destinations and exceptional customer experiences, we are delighted to welcome Dunelm to Westfield London.

“The new store will enhance our home and interior offerings, providing our customers with even more options to elevate their home décor.”