Frame your style: Virtual try-on glasses tools to explore today – London Business News | Londonlovesbusiness.com

Not so long ago, we could have hardly imagined shopping for glasses without endless trips to a store. Finding the perfect pair was a truly daunting task, as those glasses had to suit both your face and style. And online shopping? That seemed even trickier! How could you picture how those particular frames would look on you without trying them on?

However, as online shopping was gaining popularity, many eyewear brands started to think about how they could attract more clients to increase their income from this kind of shopping. And the answer lay in modern technological advancements. From that moment on, brands started to integrate virtual try-on glasses software into their marketing strategies, letting their customers see how different frames would look on their faces in real life. All they needed was to turn on their smartphone’s cameras, and here it was—the digital version of the glasses right on their faces.

So, in this article, we’ve gathered the must-try apps and platforms that will take the guesswork out of your eyewear shopping and make it more entertaining and engaging than ever.

1. Warby Parker virtual try-on

Being in the eyewear industry for almost 15 years, Warby Parker couldn’t but follow the trend of virtual try-ons, as they are doing their best to stay on the innovative wave and keep making their customers happy.

All you need is to download their app (available both on iOS and Android) or explore the web version on their website. After that, you open your device camera and can see how the chosen pair of glasses looks on you.

What stands Warby Parker apart is that they give their customers the ability to see the frames so realistically that they may have an impression they do really wear them here and now. Their virtual try-on even takes lighting conditions into account, so you can be 100% sure that you’ll look awesome in any weather and at any time.

2. Zenni optical virtual try-on

You might have heard of Zenni Optical. If not, then you definitely should give them a try, as their eyewear is known for hitting the perfect balance between price and quality.

Their virtual try-on tool only contributes to the fact that they care about their customers. Everything you need to do is to open their website and start browsing their collection of glasses. When you’ve noticed your ideal frames, click the Try On button on them. Nothing difficult, right? After that, your device camera will be turned on, and your perfect glasses will appear on your face in an instant. Plus, you can even use Zenni’s pupillary distance digital ruler to make the try-on process even more precise! Another great feature is that with Zenni, you can try on the virtual glasses without taking your existing frames off. This way, you can maintain a clear vision if you are looking for new prescription glasses.

3. GlassesUSA try-on

GlassesUSA is another major player in the eyewear industry. You know what makes this brand different? The wide range of designer brands they offer, like Ray-Ban, Oakley, and Gucci. Of course, they also let their customers try on their glasses virtually. Just enter their website and enjoy the shopping process. Simply pick the frames you adore and click the Live Try On button. After that, you will see how they look on you from every angle. You can even record your face to see yourself from aside and be 100% sure in your choice.

4. Liingo eyewear virtual try-on

Liingo Eyewear offers a straightforward and highly accurate virtual try-on feature through their website. Their try-on goes with voice commands, so this experience is even more interactive. Firstly, the tool scans your face while you slowly turn your head from one side to another when asked. After that, it captures a photo of your face. From that moment on, you can get back to browsing and when you find your perfect pair, you simply click on it, tap TRY ON VIRTUALLY, and voilà—you see the selected glasses applied right to your previously made selfie.

5. Banuba virtual try-on

Banuba is not some eyewear brand; it is a company with a focus on ready-made AR and AI solutions that can be easily integrated into any app or platform,  significantly boosting the development process. Banuba offers numerous products: Face AR SDK to create AR masks and face filters, Video Editor SDK to fill any app with video editing capabilities, and beyond. But what we are interested in today is their Glasses Virtual Try-On. It boasts of true-to-life product looks that take lighting and motion into account, high accuracy, compatibility with both low-end and ultra-modern devices, and pupillary distance measurement. So, if you are looking for a tool that pushes the boundaries of AR, Banuba is definitely the one to try.