Harry Styles Just Returned To The FROW At London Fashion Week For S.S. Daley’s SS25 Show

Of course, Style’s connection with Stokey-Daley’s namesake brand runs deep. Styles’ working relationship with the Liverpool native dates back to 2020 when he was initially introduced to Daley’s craftsmanship via his renowned stylist, Harry Lambert. Lambert announced an open call for emerging designers to submit their work via his social platforms, to which Stokey-Daley applied and Lambert followed up asking for his graduate collection, and the rest, as they say, is history. Styles promptly then wore Stokey-Daley’s designs in the video for his 2020 single ‘Golden’, putting the designer’s name and creations firmly on the fashion map.

In January 2024, it was also announced that Styles had become a minority shareholder in Stokey-Daley’s brand. While exact details of the deal were kept private, in a statement, the designer said: ‘Harry and I have a shared vision for the future of S.S. Daley and we look forward to this new chapter together as we focus on brand longevity and scaling the business into a modern British heritage house.’

Styles first attended London Fashion Week in 2013, where he sat on the front row at Fashion East’s SS14 offering.

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Naomi May is a freelance writer and editor with an emphasis on popular culture, lifestyle and politics. After graduating with a First Class Honours from City University’s prestigious Journalism course, Naomi joined the Evening Standard as its Fashion and Beauty Writer, working across both the newspaper and website. She is now the Acting News Editor at ELLE UK and has written features for the likes of The Guardian, Vogue, Vice and Refinery29, among many others.