NBA Crossover Is Returning to London to Celebrate Basketball’s Impact on Street Culture

NBA Crossover will land in London for three days only between August 10-12 to showcase how the worlds of basketball, style and music collide via a series of exhibitions, panel discussions and guest appearances from NBA talent.

The free exhibition will take place at Westfield London and gives basketball fans a taste of the NBA ahead of its return to London for the Global Game in 2019. Fans will engage with the league through virtual reality experiences, art displays, photos with The Larry O’Brien Trophy and panel discussions with in-the-know local speakers.

Crossover will also have dedicated music, style and entertainment areas, which will showcase how the NBA continues to shift trends seen in popular culture.

VERSUS is partnering with the event and will be dropping exclusive news and updates on NBA Crossover before it opens its doors next month.

The NBA Crossover is open from 12-9pm on Friday, August 10 and Saturday, August 11; and from 12-6pm on Sunday, August 12.  To register to attend the free event and receive key information, fans can visit NBA.com/CrossoverLondon.