NCT’s Jaehyun, Jeno, Doyoung Generated the Highest Media Value During Fashion Month

LONDON — London Fashion Week, Milan Fashion Week and Paris Fashion Week generated a media impact value of more than $350 million across social media, according to reports from the Launchmetrics and WeArisma, influence analytics companies.

However, it’s Milan and Paris that generated millions because of the celebrity attendances and major brands showing.

South Korean boy band NCT were the winners of Milan Fashion Week when it came to celebrity personalities.

Together the band members raked up $6.2 million worth of media impact value. Jaehyun brought in $1.3 million in media impact value, while Jeno and Doyoung brought in $1.1 million and $903,000, respectively, according to data from Launchmetrics.

Other celebrities that had high media impact values included Pia Wurtzbach with $5.4 million, Heart Evangelista with $3.6 million and Niziu with $1.9 million.

On the runways of Milan, Gucci came out on top with Sabato De Sarno’s show being valued at $25 million; Prada in second place with $24.6 million, and Versace totaling $23 million.

WeArisma’s Paris Fashion Week reports point out that Loewe, Saint Laurent and Dior were the top brands that accumulated the highest media impact value. Other top moments in Paris included a reel of Emily Ratajkowski before the Loewe show, generating $9.6 million in media value; Victoria Beckham’s show being interrupted by PETA protesters coming in at $1.69 million in media value, and a reel of Willow Smith and Halle Bailey dancing at the Off-White show that generated $983,000 in media value.

As London Fashion Week celebrated its 40th anniversary, Launchmetrics revealed that on-schedule events had a higher rate than New York Fashion Week by 107 percent.

Surprisingly, athletes were the showstoppers in London, taking over from influencers and musicians.

Soccer players Bukayo Saka, Martin Ødegaard, Son Heung-min and David Beckham all attended events in some capacity.

Daniel Lee’s Burberry show secured $14.9 million in media impact value, followed by Simone Rocha with $4.1 million and JW Anderson with $3.9 million.