Renault opens pop-up test-drive store at Westfield London shopping centre – Car Dealer Magazine

Renault has opened an interactive retail space at the Westfield London shopping centre in Shepherd’s Bush that the company hopes will get more potential customers into the driving seat of its electrified line-up.

The unique space, which is set up like a boutique shop, is designed to be a ‘hub for visitors to discover the latest electrified additions to the rapidly growing Renault range,’ according to the French marque.

The vehicles on display and available for a bookable test drive include the Scenic E-Tech 100% electric – the current Car of the Year.

The award-winning Megane E-Tech 100% electric and Austral E-Tech full hybrid will also be available to explore with the help of a Renault product expert.

In order to draw in the crowds, Renault will be making its eagerly anticipated Renault 5 EV available for display as well in one of its first major public outings outside of leading motor shows.

Products from the Renault 5 merchandise line will be on sale, while there’s also a games and activity area for younger family members, as well as a French patisserie if customers get peckish.

David Isherwood, marketing director for Renault UK, said: ‘Renault Scenic E-Tech 100% electric and our wider electrified E-Tech range are designed for modern living, combining optimum space and usability with style, high levels of connectivity and a fun driving experience.

‘Making them conveniently available during people’s visits to Westfield demonstrates just how easily they can fit into their lifestyle and allows all the family to enjoy the experience of electrified driving.’

People wanting to take one of the Renaults for a test drive need to fill out an online form, and Renault is offering up to six hours of free parking at the centre after they’ve completed the drive.