Sainsbury’s revealed as biggest culprit of brand price hikes on ice cream – London Business News | Londonlovesbusiness.com

With a heatwave apparently on the horizon, there’s sure to be an influx of sales of ice cream across the nation’s supermarkets as Brits look to cool down as the warm weather approaches.

But with prices going up across the board on thousands of supermarket products, some of the nation’s favourite ice cream brands have experienced quite the hike since this time in 2023.

In fact, new research conducted on behalf of Stocklytics – an analytics platform that shares data analytics, smart insights, and stock alerts – shows the average price of a tub of vanilla ice cream has gone up by 15% since May 2023.Data was examined with the help of www.trolley.co.uk, the UK’s fastest growing grocery price comparison application, to see which supermarkets have put their prices up of some of our favourite freezer treats up the most in the last year.

And it shows that some basic ice cream products have experienced as much as a 45p price hike in the nation’s most popular supermarkets.

Looking at the price of a 900ml tub of vanilla ice cream from six of the nation’s biggest supermarkets, it shows an average price hike of 34p since May 2023.

Waitrose’s Vanilla Dairy Ice Cream has the highest price hike, having gone up by 21% (45p), while budget supermarket Aldi has kept its price the lowest, with the only product of the six to remain under £2.

Elsewhere, the data also examined the average price difference for some of our favourite branded ice creams.

Research looked into every single branded product available across Asda, Tesco, Sainsbury’s, Morrisons, Iceland, Waitrose, Ocado and Co op.

It found Cornettos had gone up the most in price, with an average 25p price hike across their range of 11 products.

Sainsbury’s had the biggest price hike, with Cornetto prices having gone up on average 15% in store, while ice cream prices as a whole in Sainsburys have gone on up an average of 9% in the past year.

Some of our favourite brands are now teetering around the £5 mark, with Ben & Jerry’s and Häagen-Dazs tubs now reaching an average price mark of £4.67 and £4.57 respectively.

This means shoppers could see both brands regularly reach over £5 in cost over the next couple of years, if current price trends continue.

The cheapest brand overall is Wall’s, with an average price point of just £2.42, while Iceland is the cheapest supermarket overall, with products actually going down by an average of 2% in the last year.