Sausage roll earrings? The new Greggs jewellery line your kids will want to wear

Timed to coincide with London Fashion Week, the collection will be available to buy online from Friday, with Greggs promising to release a link to buy on its social media channels ahead of the 10am launch. 

If you’re bemused by this, you won’t be alone. Who wants to wear sausage-roll stud earrings when that money could be put towards buying a sausage roll simply to eat?

But fast food and supermarket fashion collaborations are definitely a thing. For a certain consumer, merch from Greggs, Lidl, KFC and the likes is the ultimate satirical style statement. At Glastonbury, Lidl logos were everywhere (this summer’s £50 croissant bag designed by New York artist Nikolas Bentel rapidly sold out). At the Reading Festival, it was the Greggs x Primark gear – a 2022 tie-in that was so successful, they followed it with a second drop. There’s been Balenciaga x Lays crisps, Supreme Oreos, and the OG of fashion fast food tie-ins, McDonalds and Moschino back in 2014.