Bussiness
Scottish Christmas market crowned Europe’s most beautiful, beating London and France – Scottish Business News
Edinburgh is officially the most beautiful Christmas market in the UK and in Europe, according to analysis of social media posts.
The team at Solopress has compared over 60 Christmas markets to reveal the most scenic options across the UK and Europe in 2024, with Edinburgh coming out on top of the UK with an impressive 2,738 TikTok posts and 55,304 Instagram hashtags.
Running from November 15th, 2024, to January 4th, 2025, visitors will have ample opportunity to capture the perfect festive photos at this Scottish gem. Visitors can enjoy breathtaking views of Edinburgh Castle, the glittering Christmas lights, and the bustling Princes Street Gardens from above.
| Rank | Christmas Market | No. TikTok posts | No. Instagram posts |
| 1 | Edinburgh | 2,738 | 55,304 |
| 2 | London Winter Wonderland | 3,409 | 43,237 |
| 3 | Manchester | 1,541 | 62,109 |
| 4 | Bath | 678 | 35,115 |
| 5 | Birmingham | 1,019 | 21,652 |
| 6 | York | 307 | 12,045 |
| 7 | Winchester | 204 | 10,319 |
| 8 | Nottingham | 360 | 6,494 |
| 9 | Glasgow | 316 | 5,169 |
| 10 | Cardiff | 181 | 4,998 |
Edinburgh and Winter Wonderland also take the top two spots as the most beautiful Christmas markets, but over all Europe. Combined, the two markets have almost 100,000 Instagram posts and over 6,000 TikTok posts.
| Rank | Christmas Market | Country | No. TikTok posts | No. Instagram posts |
| 1 | Edinburgh | Scotland | 2,738 | 55,304 |
| 2 | London Winter Wonderland | England | 3,409 | 43,237 |
| 3 | Strasbourg | France | 581 | 34,536 |
| 4 | Vienna | Austria | 429 | 22,648 |
| 5 | Budapest | Hungary | 617 | 13,230 |
| 6 | Prague | Czech republic | 606 | 9,981 |
| 7 | Frankfurt | Germany | 441 | 11,603 |
| 8 | Munich | Germany | 339 | 6,734 |
| 9 | Cologne | Germany | 274 | 5,980 |
| 10 | Brussels | Belgium | 390 | 3,342 |
Adam Wilson-Bowen, Marketing Director at Solopress, emphasised the importance of print and branding in enriching the visitor experience at Christmas markets:
“Print materials are essential for elevating the atmosphere at Christmas market and similar events across the UK. From custom-branded signage and festive decor to takeaway menus and maps, printed elements add a unique charm and practicality that digital alternatives simply can’t replicate. Striking signage not only guides visitors but also enhances their overall experience, while beautifully crafted packaging and merchandise serve as cherished mementoes of their holiday adventures. Well-designed print materials not only enhance the market’s visual allure but also encourage visitors to share their joyful moments on social media, amplifying the market’s appeal and visibility even further.”
Drake London Questionable To Return – NFL News | Fantasy Football
Drake London Enters Falcons Record Books and It’s Only the Beginning
London International Horse Show LIVE: Show Jumping World Cup
Labour MP warns there will be ‘consequences’ for businesses with Chancellor’s NI tax hike – London Business News | Londonlovesbusiness.com
London Faces New Travel Disruption as UK Storm Disrupts Over 200 Airlines from Air Canada, British, Virgin Atlantic, Delta, Lufthansa; P&O Ferries, Stena Line, CalMac, and Great Western Railway Affected: What You Need to Know – Travel And Tour World
Florence Pugh and her Peaky Blinders boyfriend Finn Cole enjoy some last-minute Christmas shopping in London after actress revealed she is finally ready to settle down after a whirlwind few years
Heathrow cancel flights as high winds cause Christmas travel disruption
Airport runway closes after strong winds wreak havoc on Christmas travel
This west London football stadium is being turned into flats
