Shoppers ‘blown away’ by homeware store opening first central London location

SHOPPING – Contains affiliated content. Products featured in this Metro article are selected by our shopping writers. If you make a purchase using links on this page, Metro.co.uk will earn an affiliate commission. Click here for more information.

Dunelm is opening its first Central London store this month – with shoppers able to get their hands on homeware bargains just in time for Christmas. 

The retail chain will open its doors in White City’s Westfield shopping centre on Thursday, November 28, ‘offering quality homewares for all styles, budgets and tastes’. 

It’ll be the first central London store for the brand since it first opening in Leicestershire 40 years ago. Many of the existing locations in the capital are in retail parks in outer London boroughs.

The 4,500 square feet shop will be stocked full of festive items, including the best-selling Churchgate curtains, classic Dorma bedding and the colourful Elements range. 

It will also have dedicated bedding, lighting, furniture and home accessories departments in an ‘easy-to-shop store format’. 

Doors will open at 10am and the first 100 guests through the doors will ‘be treated to an exclusive goody bag full of homeware treats’. 

Dunelm, which has seen a rise in sales and profits, has its fair share of fans online. TikToker Helen Anderson, who has more than 100,000 followers on the video-sharing platform, recently posted a Dunelm haul, saying: ‘My love for Dunelm grows with every visit.’

Another creator, who goes by Describing Olivia, also posted a video showing of Dunlem’s Christmas offerings.

Her video features an array of festive wreaths, as well as cushions and adorable gingerbread-themed glassware and cute crockery covered in Christmas trees. Olivia said that she was ‘blown away’ by the selection.

Latest London news

To get the latest news from the capital visit Metro.co.uk’s London news hub.

Debbie Drake, design director at Dunelm, said: ‘We’re thrilled to be opening the doors to our London store, offering a fresh shopping experience with design at the forefront. 

‘Our new concept store has been carefully curated to inspire our shoppers and provide practical home solutions, all whilst showcasing the very best of the latest homeware trends. We look forward to welcoming the shoppers of London through our doors very soon.’

The Westfield store will create around 20 jobs and is one of several new Dunelm locations expected to open over the coming months. 

The retailer opened six new stores across the UK during the last financial year and hopes to open more in London soon.

It comes after yet another store opened in London – fashion and homeware chain Cath Kidston made a comeback to London with a shop at Westfield White City last month.

The retailer, known for its vintage-inspired designs and floral patterns, closed its doors in June 2023 but returned to the high street with a new store at the shopping centre on October 18.

Shop Dunelm

Soft & Cool Blanket

Stay cool with the Soft & Cool blanket, featuring a classic minimalist design that complements any home aesthetic. This machine washable blanket is available in a variety of colours to suit all tastes. Its unique airflow regulation ensures a cool night’s sleep, helping you rest better during warmer nights.

Buy Now for £12.50

10 Floating LED Candles

These 10 Floating LED Candles are ideal for any occasion, especially for adding a festive touch to your tree or home decor. Battery operated, each candle requires 1x AAA battery, and the remote control needs 1x CR2025 battery. Enjoy the warm, flashing light and easy setup this holiday season.

Buy Now for £15

Teddy Oversized Blanket Hoodie

Stay incredibly warm and cosy this winter with the stunning Teddy Oversized Hoodie. Made from ultra-soft polyester fleece, this hoodie offers exceptional warmth and comfort, making it a perfect gift for yourself or a loved one.

Buy Now for £16

Sofia Drinks Trolley

Ideal for adding a touch of luxury to any gathering, this drinks trolley is a glamorous statement piece that combines style and practicality. The two-tier trolley boasts a durable nano-coated finish for lasting shine and resilience. Its tempered glass shelves provide ample space for displaying your favorite spirits, glassware, and cocktail essentials, while sleek wheels at one end ensure easy mobility.

Buy Now for £59

Churchgate Vanilla and Sandalwood Multi Wick Candle

Featuring an attractive coloured glaze, this multi-wick candle offers a delightful blend of smooth base notes like vanilla, sandalwood, sweet praline, and coconut. These are beautifully complemented by hints of cinnamon, clove, and sweet orange, with top notes of green birch adding a perfect balance of warmth and freshness.

Buy Now for £14

Lotus Indoor Outdoor Wall Mirror

Enhance your garden with the stunning Lotus Outdoor Mirror. Featuring frost-protected glass and an iron frame with an antique effect finish, this mirror adds a rustic charm to any outdoor space. It also includes key-slot fixing brackets for easy installation.

Buy Now for £250

Do you have a story to share?

Get in touch by emailing MetroLifestyleTeam@Metro.co.uk.

MORE : Living in London is now more affordable than it was 10 years ago

MORE : Bus carrying schoolchildren crashes with lorry on major road

MORE : Inside the new luxury UK sleeper train that costs £11,600 for 3 nights

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.