Sunak’s late campaign message to stop a supermajority was a ‘complete disaster’ – London Business News | Londonlovesbusiness.com

Rishi Sunak’s last-ditch campaign message to warn the public of a Labour supermajority has been torn apart by a PR expert with less than 48 hours to go until the polls open.

The current Prime Minister, who also has an increasing chance of losing his seat in Richmond and Northallerton, has now switched up his strategy in a bid to entice prospective Reform voters, and other undecided members of the electorate ahead of Thursday’s (July 4th) vote.

But Alex Donohue, MD and founder of Press Box PR, told OLBG there is ‘nothing aspirational’ about Sunak’s messaging, and it ‘goes against everything you should be doing’ in the world of good PR.

Alex Donohue, MD and founder of Press Box PR, said to OLBG, “For any brand talking to potential customers, the messaging is vital.

“When it comes to political parties in elections, aspirational messaging is key to flicking a switch in the minds of the public. Like a brand promoting aspirational products, the key is to bring the public with you on that journey so they buy your product – or in the case of politics they lend you their vote.

There is nothing aspirational or hopeful in Rishi Sunak’s messaging – in a PR sense it goes against everything you should be doing. When this kind of messaging reaches the public, it doesn’t excite or stimulate any positive response.

“It conveys a message not that you are providing something they want or need, but that an alternative product – in this case Labour – is not very good. It is a tactic smacking of someone who has no belief in their own product. In a PR sense it is a complete disaster.”