The hottest London Fashion Week ticket? It’s not for the catwalk

London Fashion Week starts on Thursday but I’ll let you in on a secret — it’s not a big designer show that editors are most anxious to be front row at this season. Forget the catwalks: the hottest ticket is a concert in east London put on by H&M.

You may notice an influx of blow dries, chauffeured cars and officious, headset-wearing, clipboard-toting press officers if you happen to be around there on Thursday night. A strict guest list and a baying crowd are expected on the doors of a yet-to-be-announced location, where 2024’s culty bad girl of pop, Charli XCX, will be making a pitstop two days before the start of her sold-out world tour.

She will perform for an audience combining both the