Watch: Tui chief faces orca protest at WTM London

Despite the backlash it has faced in recent months, Tui’s new guidelines say: “As there are no current Abta guidelines for whales and dolphins in human care, we have recently updated our audits for venues with whales and dolphins.

“With the help of independent experts, we have developed new and stricter criteria for animal welfare based on the latest standards of the Marine Mammal Association (EAAM), the accreditations of zoos worldwide (EAZA, ZAA, WAZA) and the latest scientific articles.” 

Tui said this ensured standards of nutrition, health, environment, behaviour and mental state.

It added: “Our audits prohibit, among other things, breeding for commercial purposes, the use of drugs to sedate animals, the capture of whales and dolphins in the wild and food deprivation techniques.”

Tui said attractions “will be regularly reviewed”, claiming: “This is how our new audit process improves the industry from the inside out.”

World Animal Protection, which has also lobbied against Tui, said the operator had made a number of “debatable claims”, including about the breeding of animals.

“We would argue that all breeding of whales and dolphins in venues sold by Tui will be for commercial purposes as they are all entertainment venues selling tickets to dolphin shows or swim-with interactions,” it said.
 
“We are curious how Tui Group intend to follow their own animal welfare policy and continue to sell captive cetacean entertainment venues.”