White Stuff to open first airport store in London Gatwick

The 1,044 sq ft store will offer White Stuff’s men’s and women’s wear ranges and feature the company’s new mobile payment system, allowing customers to pay from anywhere in the shop.

The latest store is one of eight openings and relocations for White Stuff in 2024 in city centres, shopping malls, retail parks and now airports across the UK. It forms part of White Stuff’s transformation strategy and plans to grow its presence in the UK.

Tracey Verghese, White Stuff’s trading director, said: “Opening our first airport store is a major milestone for White Stuff, introducing our brand to many more customers every year. Our unique designs and quality fabrics will be a great addition to London Gatwick’s portfolio of brands.

“London Gatwick marks our 8th opening or relocation in 2024, as we continue to extend White Stuff’s reach and customer base. We can’t wait to meet all the travellers, especially those who may not have experienced White Stuff before.”

Bozena Stoiceva, account lead speciality retail at London Gatwick, added: “We are really excited to be welcoming White Stuff’s first airport store later this year. White Stuff is a premium British brand and will be a popular addition to the North Terminal, which has recently undergone a multi-million-pound redevelopment.”

Over £10m has been invested in the redevelopment, which includes contemporary seating and flooring, planting inspired by the surrounding West Sussex countryside and a new orientation zone.

The brand now operates 123 shops and 54 concessions across the country.