Travel

World Travel Market to boost London economy by £200 million

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4 weeks ago

October 28, 2024

Admin

World Travel Market to boost London economy by £200 million

Next month’s World Travel Market London is expected to contribute around £200 million to the London economy.

Held at Excel London on 5- 7 November, over 40,000 travel industry professionals are set to attend the 44^th edition.

On track to host the most travel exhibitors ever, WTM London has reported a 7% growth in exhibitor numbers this year.

It will host over 4,000 global tourism boards, hoteliers, transport services, technology brands, associations and tour operators.

It’s estimated that more than £2.2 billion worth of business deals will be signed at the event.

According to VisitBritain data, international delegates visiting the UK for a trade show on average spend £352 per day, which estimates a total visitor spend of £71 million.

In a recent report from Deloitte, they suggested that for every £1,000 spent, a further £1,800 is generated in direct tourism gross value.

This adds up to a £200m injection from WTM London into the economy.

About 40% of the visitors are spending three days in London for the event, while one-third will spend at least seven days in the city.

Juliette Losardo, Exhibitor Director, WTM London, said: “While the travel trade are busy with £2.2billion worth of travel and tourism deals, we’re proud that WTM also has such a significant impact on our host city of London.”